Communicating to Today's Culture

Our attention spans have been shortened, therefore you must make your website easy to read...
Our attention spans have been shortened, therefore you must make your website easy to read by using short paragraphs, captions, headings, bullet points, photos, and illustrations.

People don't "read" websites, and good layout, good design, gives readability.

People who are searching online for a church will judge your church by the quality of your website.

You must reach this culture on their terms.

Our attention spans have been shortened. You must make your website easy to read:

  • short paragraphs,
  • captions,
  • headings,
  • bullet points,
  • photos,
  • illustrations.

People don’t "read" websites – (we learn lots from Jacob Nielsen usability studies)

  • Using eye-tracking, Nielsen has discovered that we first look at a website in a Z pattern (which is why you want your logo in the top left)
  • Menu on left side (a top menu is not bad)
  • The right side bar is ignored - subconsciously
  • Be sure to write for non-Christians
    • Take out all Christian" words
    • I wouldn’t speak to you in Hungarian so...
    • Why do we speak to the world we are trying to reach in a language they can’t understand?

Good layout, good design, gives readability.

Why? Because poorly designed or hard-to-read text gets passed over and drives people away from your website (there are lots of other websites out there to look at). Poor design also sends the wrong message about your church.

When you write your text, take out every word that is not essential; don't use different fonts or colors, use bold and italic sparingly.

  • Less IS more
  • If you can’t tell that using different fonts, font sizes and colors to attract attention is tacky, don’t do it.
  • If there is any doubt in your mind about changing fonts and sizes don’t do it.

Do use short headers defining sections...

but make sure the header tells the story alone.
So that when someone skims your website pages they can get the message from the headers alone. Or, more importantly, they can KNOW where to find the info if they need it later.

People who are searching online for a church will judge your church by the quality of your website.

We all do that, judge businesses we haven't been to before, by the quality of their websites.

Clean and simple designs work on a website, and it always works better than bad graphics.

Author: Mike Pritchard

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Wednesday, June 28, 2017

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About Mike

Mike Pritchard is the owner of Pritchard Webpages and Pritchard Websites. He is a Christian web designer with a passion for internet evangelism and over 10 years experience in presenting compelling website content.

Contact:
Mike@PritchardWebpages.com
or phone: (951)970-6172

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